Top 5 Social Apps Performance in Madagascar Q3 2023

In Q3 2023, the social app landscape in Madagascar saw varying trends across the top 5 apps: Facebook Lite, TikTok Lite - Save Data, Instagram Lite, Threads, and X. Below is a detailed analysis of their performance metrics.

Facebook Lite experienced a steady climb in weekly revenue, peaking at around $112 in mid-September. Weekly downloads showed a significant increase towards the end of the quarter, reaching approximately 15.3K in the last week of September. Meanwhile, weekly active users consistently grew from 276K in late June to approximately 295K by the end of September.

TikTok Lite - Save Data saw a notable rise in weekly revenue, culminating at about $2.2K in the final week of September. Weekly downloads fluctuated but ended on a high note with around 8.3K in the last week. Active users also increased from 156K in late June to about 168K by the end of the quarter.

Instagram Lite showed a sharp increase in revenue in the first week of August, peaking at $104. Downloads were relatively stable but saw a slight rise towards the end of the quarter, reaching around 5.7K in the last week of September. Active users consistently grew from 181K in late June to approximately 195K by the end of September.

Threads had a strong start with 22.3K downloads in the first week of July, but downloads significantly dropped throughout the quarter, stabilizing around 676 in the last week of September. Active users followed a similar trend, starting at 19.9K and decreasing to approximately 8.8K by the end of the quarter.

X experienced a steady yet modest increase in weekly revenue, peaking at $21 in late August. Downloads remained relatively stable, hovering around 670 in the last week of September. Active users saw a slight decline from 45.1K in late June to approximately 42.8K by the end of September.

For more detailed insights and data, visit Sensor Tower.